（ CASE 02 — Home Renovation ）

Tongji Decoration · HQ Official Account

Full content production for the company's headquarters account, mixing finished-project footage and talking-head videos to bring in renovation enquiries.

Followers: 130K
Likes: 754K

Public Douyin data

● PROGRAMTongji Decoration · HQ Official Account00:00:00:00

（ SCENE 01 ）

Client goal

Keep the headquarters' official account publishing steadily, showing real projects and expertise to generate renovation enquiries.

（ SCENE 02 ）

What Rona did

End-to-end content production: topics, editing of talking-head and project footage, subtitles and packaging.

（ SCENE 03 ）

Approach

Footage of finished homes is combined with talking-head pieces from designers and managers. Each video opens with the question and result homeowners care about most, then gets into craft and detail — balancing credibility and conversion.

（ SCENE 04 ）

Results

130K followers and 754K total likes (public Douyin data).

（ Client feedback ）

“Renovation projects produce a lot of footage, and getting the key points across matters. That was the hurdle we couldn't get past when we did it ourselves. Rona pays attention to the logic of each video and lays out what homeowners care about, the design thinking and the build details more clearly, and the on-camera talks feel natural. Delivery is steady and the style is consistent, which makes it easy for us to keep the official account updated.”

— Tongji Decoration, HQ official account (translated from Chinese)

（ WORKS ）

Founder & Brand Account Editing