（ SCENE 01 ）
Client goal
Show a beauty-industry founder's expertise and business philosophy, using her personal brand to build trust and bring the right customers to the salons and brand.
Back to client accounts
（ CASE 01 — Beauty ）
Zhang Yuhan (Central China) · Founder Brand
Built a personal brand for a beauty-industry founder, covering positioning, topics, editing and packaging, and grew a loyal, well-targeted following.
- Followers
- 104K
- Likes
- 1.18M
Public Douyin data
（ SCENE 02 ）
What Rona did
Persona positioning, topic planning, talking-head editing, subtitles and cover design.
（ SCENE 03 ）
Collaboration period
About two years so far.
（ SCENE 04 ）
Approach
The account is carried by the founder's talking-head videos, with topics drawn from industry know-how, her own story and daily salon life. The edit trims pauses and puts the key point first, and a consistent caption and cover style makes the account easy to recognize.
（ SCENE 05 ）
Results
104K followers and 1.18M total likes (public Douyin data), with a loyal, well-targeted audience.
“I didn't have many ideas for content on my own. Rona drew on how the salon runs day to day and what I usually share, and helped me sort out topics. The edits are tight and focused, the subtitles and covers share one look, and the account feels like a brand now. Communication is easy, and it saves me a lot of time organising footage. In the two years we've worked together, our followers have tripled.”
— Zhang Yuhan, beauty brand founder (translated from Chinese)
（ WORKS ）
Founder & Brand Account Editing
Founder & Brand Account Editing
（ NEXT CASE ）