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( CASE 06 — Interior Design )

Designer Feng Weihua · Personal Brand

A high-end personal brand for a designer with 18 years of experience in villas and large apartments, using completed projects to reach high-net-worth homeowners.

Followers
25K
Likes
239K

Public Douyin data

Designer Feng Weihua · Personal Brand

( SCENE 01 )

Client goal

Build a high-end personal brand for a designer with 18 years of experience in villas and large apartments, using completed projects to attract high-net-worth homeowners.

( SCENE 02 )

What Rona did

Personal brand positioning and editing of project-led content.

( SCENE 03 )

Approach

Completed projects are the core material, with the designer explaining the thinking behind each one. The pacing is restrained and image quality comes first, matching the taste of a high-end audience.

( SCENE 04 )

Results

25K followers and 239K total likes (public Douyin data).

( Client feedback )
“My work is mainly for villa and large-apartment clients, so I have high expectations for image quality and overall aesthetics. Rona's editing is restrained: instead of piling on effects, it lets the cuts, pacing and details present the work itself. The videos match the character of my designs and show each project well.”

— Feng Weihua, interior designer (translated from Chinese)

( WORKS )

Founder & Brand Account Editing

Founder & Brand Account Editing

( NEXT CASE )

Zhang Yuhan (Central China) · Founder Brand