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( CASE 05 — Restaurant )

Tongyuanji (fried pork) · Founder Story

The founder's real story, from a village in Northeast China to a fried-pork brand sold nationwide, told in the founder's own words.

Followers
40K
Likes
63K

Public Douyin data

Tongyuanji (fried pork) · Founder Story

( SCENE 01 )

Client goal

Tell the founder's real story and give a fried-pork brand a warm, human image.

( SCENE 02 )

What Rona did

Content planning and editing for a founder-story account.

( SCENE 03 )

Approach

The real journey from a village in Northeast China to a nationwide brand is the through-line, edited in a documentary style that keeps the founder's own words and attitude.

( SCENE 04 )

Results

40K followers and 63K total likes (public Douyin data).

( Client feedback )
“What I cared about was whether the videos would keep the way I actually talk, instead of feeling staged. Rona kept real details while making the flow clearer. Nothing is over-packaged; it still feels like me. Working with someone who understands what a founder wants to say makes the whole thing easy.”

— Founder of Tongyuanji (translated from Chinese)

( WORKS )

Founder & Brand Account Editing

Founder & Brand Account Editing

( NEXT CASE )

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